There are many methods to generate clients on the web. The three most well-liked strategies are:
- Generic listing in the search sites like Google
- PPC (Pay-per-click) advertising
- Paid adverts in online websites and directories
The technique you choose will depend on numerous factors and each method may be applicable for different photographers at different times in their business cycle. Let’s take a look at each method in turn and analyse its strengths and weaknesses. In this article we are going to look at the first of these strategies.
Generic Listing In The Search Engines
In theory, this is the handiest method and the one that each cameraman wants. Everybody would like to be number one in Google for the keyword phrase ‘wedding photography‘. However with roughly 95 million (95,000,000) web pages being returned for this keyword phrase, it is not reasonable for most photographers to try and achieve this target. However by carful use of SEO (Search Engine Optimization) methodologies either through work all alone or by hiring a specialist SEO specialist, it’s actually possible to aim towards less competitive terms which would be focused on a local area like ‘wedding photography Kent ‘ and drive traffic this way.
It is critical to follow some basic rules before starting out on a SEO campaign. Remember the three things that must definitely be in place before you consider promoting a specific search phrase for your website:
- The term must be relevant for your business. There isn’t any point in being number one on Google if the people who come to your internet site are not particularly interested in what you do
- The term must generate traffic. Use the Google keyword tool to estimate the quantity of visitors you’ll get if you do well for the term Remember the 1 spot takes a high share of all traffic.
- The term should have low competition. If you try to challenge a strong existing competitor, then it may take you a very long time to get results, if ever.
The disadvantage is that the effort required to do the market analysis, change the website and promote it takes both time and cash and the results are not fast. A typical SEO campaign will take 3 to 6 months to start to generate results.
Conclusion: A good method for the long term. Research the field and hire a SEO expert to assist you. The cash and time invested will pay off.
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